Buzz APPeal: Whiskey Searcher

How It Works: An at-your-fingertips-valet that retrieves, stores and shares your favorite spirits

Bang for your Buck: Free

Where to Find It: Download to iPhone or iPad.

The Beauty of It: Like a faithful guide that promises to follow you to the ends of the earth, WhiskeySearcher has the chops to do so. Using the same price-comparison technology that drives its companion app, Wine-Searcher, this app searches a database of more than a million vendors for the best deals in the spirits market. WhiskeySearcher knows that many of its customers like to deep-dive into the world of spirits, and for those aficionados there are style and region guides to accommodate their immersion. The app’s creators also know that most of their readers are less interested in being experts than rating and sharing their favorite brands with their friends. For those preferences, users will appreciate robust sharing tools which include a label recognition tool, enabling them to capture brand labels while the software does all the rest: classifying, storing price information and offering spirit reviews.

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Our goal is to educate, in a reader-friendly fashion, and take the intimidation out of wine, beer and spirits in order to enhance its enjoyment.


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