Rosé Road Trip Coming to Heinen’s Chagrin Falls

20 years ago, Charles Bieler bought a 1965 Cadillac DeVille convertible, painted it pink and drove it across the country to sell Rosé. Back in 1999, the only pink wine most Americans knew of was sweet and came from California. Things are different these days. Rosé is now the hottest wine in the U.S. thanks to pioneers like Charles. But not all Rosé is created equally. With the rise in popularity has come an influx of large companies and lifestyle brands churning out Rosé just to stay on trend.

With all this Rosé crowding the wine aisle, it’s time to hit the road again! Charles is on a mission to educate the world on what makes a great Rosé with another cross-country tour in a pink 1965 Cadillac DeVille convertible. For the next three months Charles will be visiting cities across the nation. He is coming to Heinen’s in Chagrin Falls! Meet Charles and taste some great Rosé!